Tuesday, 15 November 2011

How has technology impacted the film industry?

Production( Filming and Editing equitment)

A film, also called a movie or motion picture, is a series of still or moving images. It is made by recording  images with cameras, or by creating images using animation techniques or visual effects. The process of filmmaking has developed into an art form and industry.

In past years, picture editors dealt only with just that (picture). Sound, music, and (more recently) visual effects,  However, digital systems have increasingly put these responsibilities on the picture editor. It is common, especially on lower budget films, for the assistant editors or even the editor to cut in music, mock up visual effects, and add sound effects or other sound replacements. These temporary elements are usually replaced with more refined final elements by the sound, music, and visual effects teams hired to complete the picture.
Decisions about the technology that is to be used during the principle shooting will affect what the audience ultimately sees at the multiplex, Camera selection may appear to be a difficult procedure; however, the choices that are available to filmmakers are somewhat limited. Several lenses are used on a feature film, and the decision to use a specific lens is based on the action, composition, and lighting of a particular scene or shot.
Prior to the 1980s, almost every motion picture was shot using the single-camera method. The single-camera approach is exacting and methodical. The first step in the process is to shoot the master scene that captures all of the essential action and dialogue. More detailed shots, including close-ups, medium close-ups, and reaction shots, are then shot individually. Each new camera setup is time consuming. A large number of lighting changes and camera setups can often lead to production delays. Throughout the 1990s, the pressure to reduce the shooting schedules of feature film projects led to the increased use of the multicamera technique.

Distribution- Marketing to an audience

With the use of marketing to an audience who is always connect to there smart phone, you begin to widen the audience and appeal to a younger tarrget age, this is a clever way of getting to them because they are always using there mobile phones, such as:
  • Automatic e-mails( sent straight to all smart phones)
  • Free texts from your network offering cinema deals ( orange wednesdays)
  • Browser advertisements ( pop-ups)
  • Broadcast messages
  • Apps
Exhibition- Digital projection & other ways of viewing

The ability to be able to download films off the internet both illegal & legal have impacted the film industry, for the worst this is becuase it enables you to view a film from your own home, which decreases cinems ticket sales and profit, therefore has an impact on the cinema itself, less customers means less money. If illegally downloaded, it is usually free therefore the film industry & cinema are effected, none make profit from it.

Pay per view impacts the film industry by making the film welll known & also helps to advetise it & contributes the profit.
Dvd & Blu-Ray helps impact the film industry because it advertises the films and makes it well known as it is displayed on billboards, TV adverts & posters, it also makes it easier for people to watch the film, when you want & where you want, but the downside of this is you can lend out the DVD to various people rather than them seeing it thierself or buying it etc
The use of streaming has the same effect as illegal downloading, such as the use of YouTube, there is no cost funded to watch this therefore lowering the profit and sales for that film as anybody anywhere can watch whatever they want whenever they want as many times for nothing.

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